Challenge & Context
🧩 The main challenge was that this is a broad catalogue-style website with many product types, manufacturer brands, and supporting resources. The public site highlights numerous product areas and brand entries, meaning the search experience needs to work reliably inside a content structure that is both commercially useful and information-dense. 🔍 Fixing search on a site like this matters because users may be looking for very specific products, brands, or technical information. When a website serves both product discovery and resource access, poor search behavior can create friction across the entire user journey.